Kerrang- Magazine Advert

Kerrang! would be the best place to put my magazine advert here is why:

Tell us about the Opportunity / What is it? 

Kerrang! is the UK's largest weekly music magazine. Kerrang! is the original multimedia platform boasting magazine, online, radio, TV, K! Awards, K! Tour, and K! podcasts. Kerrang! loves music, especially rock. Kerrang! is considered by its readers to be an integral part of the scene rather than just a commentator. Each issue includes a balance of bands and scenes to guarantee that we're providing for our readers' need for variety and their passionate appetite for their favourite bands as well as their desire to be introduced to new music within our world.  

What is the Marketing Objective?

Opportunity to build awareness of your brand with a young audience with a median age of 22. How does it work? Advertising opportunities in Kerrang! magazine range from display ads, advertorials, inserts, feature sponsorships, promotions and sampling. Brands have the opportunity to extend their campaign to Kerrang! Radio reaching 1.3m listeners, Kerrang.com attracting 172,600 unique users, Kerrang TV, which reached 7.1m viewers in 2009 and to Download Festival, which Kerrang! officially sponsor.

Who's used it in the past?

As well as music releases, Kerrang! is perfect for film and games, and also mobile technology and government messages. Kerrang! partnered with Paco Rabanne to promote Black XS with a cross media campaign to give readers the chance to enter their bands to win a recording deal with Search & Destroy Records. This generated 500 entrants, a huge spike in Kerrang.com traffic and culminated in the final 4 bands fighting it out at a live gig at the O2.

Features / Benefits 
 Kerrang! has 29 years of heritage and is the biggest music weekly in the world. - Kerrang! is actually really young with a median age of 22. Having a younger profile is a big advantage as traditionally this age group is elusive (and expensive) to reach. - Kerrang! readers are the heaviest music consumers purchasing over 6 albums per month on average (53% more than the national average) and 8 times more likely to spend over £200 a year on albums. The readers are also 5.5 times more likely to attend a rock gig.