Analysis of similar media productions - Sum 41 - In Too Deep

I've selected two sections of Sum 41's video 'In Too Deep' which conform with Goodwin and Archer's theory. There is a connection between visual, music and lyrics as the video is set in a swimming pool as the title of the song suggests, which relates to water. There is once again similar to the other video's that I research, a narrative and performance side of the video. I believe, if you have these two aspects to a music video, it becomes very interesting for the audience, furthermore there is lip syncing that can further our skills for editing.

                       
The video above, is a band performance, which conforms with the aspect of star image. The use of circling the band is highly effective, as all members of the band are present, in addition the close ups of the band and the main vocalist is what record label companies demand for in order to sell their product successfully. The video below is the narrative aspect of the music video, which links the lyrics to the visuals. Pop Punk genre, always makes the video exciting to watch with an underlining point to it all. It can be serious however in a more humorous way.
                       

Analysis of similar media productions - Avril Lavigne- Girlfriend

Similar to that of All American Rejects and Wheatus, there is a reoccurring theme in the music videos, that there is a mix of narrative and performance, therefore as a conclusion it would be ideal to do the same for our music video as the genre of Pop Punk, seems to prefer this aspect.

                       

Narrative aspect of the video

As Andrew Goodwin mentions about there being a link between visuals and lyrics, in the song 'Girlfriend' the entire video conforms to this as, the narrative is about girlfriends and break up. In all Pop Punk type of videos, there is always an underlining message being created which allows fans and listeners to relate therefore is a great selling point for  the artist.

Band performance

Furthermore there is a star image being created as the star Avril Lavigne is always shown through the use of tilt shots and extreme close ups. The tone creates as fun atmosphere for the video which is a theme throughout Pop Punk videos, which are meant to be chaotic to watch, Avril conforms to many of Andrew Goodwin's  theories and there is a close link between the visuals, music and lyrics.

star image

Analysis of similar media productions - Wheatus - Teenage Dirtbag

Wheatus is one of the most famous Pop Punk music videos, it creates an exciting atmosphere, there are also intellectual references as Andrew Goodwin states in a theory about music video, which is the entire narrative section of the song, also there is a performance, this has so many similar characteristics to All American Rejects.

      
 

There are close up of the main vocalist which conforms to Andrew Goodwin's theory due to the demand of the record label. Furthermore, there is a link between the music and visuals as there is a angry tone and atmosphere because an unrequited love scenario which reflects that of the music, to a great extent.

In addition the use of voyeurism, due to the way the female body is being presented as an sexual object and more like a toy. Therefore this Pop Punk genre video also conforms to the theory of Andrew Goodwin. 

Analysis of similar media productions - All American Rejects - Dirty Little Secret

The All American Rejects music video has much in common with Goodwin and Archer's theory behind music videos, there are some screen shots that conform with the theory. I looked into other video that fall under the Pop Punk genre to gain inspiration for my own music video, I have observed many narrative and band performances in the videos also the idea that there is a burst of energy and is very chaotic while performing similar to that of the rock genre. Furthermore, there is always a sense of star image in the video due to the various camera shots such as close ups and many canted angles which expresses clearly the impressions of the artist whether happy or sad.

          

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Both theorist Goodwin and Archer mention that there should be a direct link with the music video and lyrics, in the music video 'Dirty Little Secret's' the storyline is evident as there are various secrets being showed in the video and mostly throughout it too, which complies with the theory. It also demonstrates the characteristics of a Pop Punk genre as there is a performing rock band, fast paced editing similar to that of the Rock genre, it is also quiet energetic and chaotic. 

Furthermore both Andrew and Archer, stated that due to the demand of record labels, there should be close ups of the artist and the band where ever possible in order to gain recognition for their music. There are many close up shots of the main vocalist and the band itself, this has inspired me to make sure that there are many close up shots of the vocalist if we choose to do a performance video.

Coventions of a Pop Punk Music Video

Pop punk (also known as punk-pop) is a fusion music genre that combines elements of punk rock with pop music to varying degrees. The music typically combines fast punk tempos, chord changes and loud guitars with pop-influenced melodies and lyrical themes. 

A little background/history:

Pop-influenced punk rock emerged in the mid 1970s with a music style that was stylistically similar to power pop. By the mid 1980s, several bands merged hardcore punk with pop music to create a new, faster pop punk sound. Pop punk in the United States began to grow in popularity locally in California in the mid to late 1980s with the formation of new bands such as Green Day and The Offspring. Pop punk particularly thrived in California, where independent record labels adopted a do it yourself (DIY) approach to releasing music.

Characteristics:

AllMusic describes pop punk as a strand of alternative rock that typically merges pop melodies with speedy punk rock tempos, chord changes and loud guitars. About.com has described second-wave pop punk bands as having "a radio friendly sheen to their music, but still maintaining much of the speed and attitude of classic punk rock"
The New York Times writes that the music of the pop punk band Green Day revolves around "classic pop problems like relationships and girl trouble and modern punk problems like alienation and confusion."

When looking at Pop Punk Music video's there were many reoccurring themes, here are some I spotted:

• bright colours and lighting which can be referred to as fun and exciting
• live clips of the band playing to the audience with different montages 
• cuts and edited to the beat
• MANY close up of the artist and bands
• many have narratives or go against typical conventions which express the characteristics of Pop Punk
• humorous,which represents the down to earth personality of the band/ artist such as Blink 182 such as All The Small Things takes the 'mick' out of other conventions to create their own video

Update on ideas

There are many ideas that come to mind when I listen to Tonight Alive - The Ocean. One that I personally like is the idea about being gay shouldn't be frowned up, therefore I would like to express how it feels to not be able to be yourself due to people judging you. Also the idea about education being very stressful and that its hard to cope sometimes within school. I would like to do narratives on this idea concepts. In the current generation That I am in, Homophobia is still a problem therefore in the video I would like to portray the LGBT community as nothing to be afraid of at all.

Treatment Pitch for Tonight Alive- The Ocean

Tonight Alive - The Ocean video Lyrics

 

As a group we have decided to use Tonight Alive The Ocean as our song for A2. We like to use the ocean as a symbolism for freedom. Use concepts such as LGBT community, poverty, education. Basically factors that personally effect us in our everyday lives.

 

Here are the lyrics :

 

I feel heavy, I feel weighted
And I feel hungry, I feel wasted
Oh, I can't put my finger on my feelings
Put my ear to the ceiling, where is that coming from?
Where are you coming from?

I'm just waiting for the walls of my insides to come clean
I've been praying for the day that my spirit is finally free
Some days it feels like the ocean lies inside of me
Lies inside of me

And I feel paralyzed, been cut down to size
I hardly have the strength, to open up my eyes
'Cause I am swollen, and this has stolen my sanity
Well it's hard to see beyond this when it's fighting against me
Yeah!

I'm just waiting for the walls of my insides to come clean
I've been praying for the day that my spirit is finally free
Some days it feels like the ocean lies inside of me
Lies inside of me

The waves crash in, the tide rolls out
I stand before my weakness now
You took my faith and cut me down
The ocean it lies, it lies inside me now!

The ocean, the ocean!

I'm just waiting for the walls of my insides to come clean
I've been praying for the day that my spirit

I'm just waiting for the walls of my insides to come clean
I've been praying for the day that my spirit is finally free
Some days it feels like the ocean lies inside of me
Lies inside of me

 

Change of idea: Building The Songbird to Tonight Alive

As a group we have decided to change song choice, there are many decisions behind changing our idea. 

• Firstly using an original band for our A2 would be a big task
• The clip is over the maximum duration as it is nearly 5 minutes long
• Timings in order to work with the band
• Genre dislike in our group

It is a pity we wont be able to work alongside Building The Songbird, as there were many great ideas. However we have changed songs to Tonight Alive either the song Ocean or Lonely Girl. Both songs sound great also there are many ideas forming within our group already. Furthermore as it a female artist, it would be far more easier as the vocalist may be a member of my media group.

Lonely Girl

 

 



The Ocean