I've selected two sections of Sum 41's video 'In Too Deep' which conform with Goodwin and Archer's theory. There is a connection between visual, music and lyrics as the video is set in a swimming pool as the title of the song suggests, which relates to water. There is once again similar to the other video's that I research, a narrative and performance side of the video. I believe, if you have these two aspects to a music video, it becomes very interesting for the audience, furthermore there is lip syncing that can further our skills for editing.
The video above, is a band performance, which conforms with the aspect of star image. The use of circling the band is highly effective, as all members of the band are present, in addition the close ups of the band and the main vocalist is what record label companies demand for in order to sell their product successfully. The video below is the narrative aspect of the music video, which links the lyrics to the visuals. Pop Punk genre, always makes the video exciting to watch with an underlining point to it all. It can be serious however in a more humorous way.
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