Star Quality Theory - Richard Dyer

''A star is an image constructed (as any other aspect of the fiction is) from a range of materials- E.G. advertising and magazines, as well as films and music. -Richard Dyer

To a great extent leader singer of Black Veil Brides, Andy Biersack,similar to the rock genre Tonight Alive conforms with Richard Dyer's theory. As there are a lot of advertisements, twitter feed and Facebook posts. The band became famous due to MySpace, which attracted many young people who enjoy the rock genre, from there Black Veil Brides became very well known and now have won best song and album of the year.

Andy Biersack, the lead singer has been everyone favorite due to his funny humor in interviews and also being the original member of the band in 2007. Since then Andy has been on the front covers of many magazines and recently a billboard in Camden to recognises the release of their new album .

 There have also been many posters within the center of the magazine, also jam packed with interviews which keeps fans excited and up to date with all the band talk. Andy has made it to the 100 most greatest Rockstars, being one of the youngest and most recent.