- Camerawork is massively significant upon meaning so it is integral to the production.
- Movement, distance and shot all need to be analysed
- Movement can accompany the movement of the performer, or it can be used to create a dynamic feel to the location, such as a band performing in a field and the camera circling them.
The “Close up”
- Creates intimacy with the audience,
- but…Sells the ARTIST, not just the Song
Editing
- Pace of the transitions.
- Pace creates a mood for the video and often the pace comes with the genre.
Voyeurism
- This suggests that there is a voyeuristic view towards woman and the female body in music videos to please the male viewers.
Technical aspects
- Speed: create by the camera and editing
- “meat”: close ups and voice
- Beats: rhythm of music will match the editing.
- Light and colour : emphasises key moments creating a dramatic effect and often comes with the genre. Colour is an easy way of telling what genre the song is.
- Mise-en-scene: setting adds to the realness of the video.
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